Flower auction - Royal FloraHolland

Rijnsflowers is located on the terrain of Royal FloraHolland in Rijnsburg. Royal FloraHolland is the largest flower auction in the world and is headquartered in Aalsmeer. The two other big locations are Rijnsburg, where we are situated, and Naaldwijk. Royal FloraHolland is a cooperation and owned by growers and members (such as Rijnsflowers). The cooperation is for 100% focussed on the trade of flowers and plants. The trade takes place via the live auction clock and via a pre sales platform, where growers offer their fresh cut flowers to the Dutch buyers. 

Royal FloraHolland also has an international service network that connects supply with demand in the flower sector and in this way forms an access gate to international trade, providing a strong boost to all of those working with FloraHolland. In addition, they encourage sales, using a mediation organisation and by providing custom services such as concept development, personal sales, product promotion and market information.

Become a customer?

Interested in our assortment flowers, plants, sundries and florist accessories? Please click the button below to request a login and one of our account managers will contact you as soon as possible

To our registration form